There’s no doubt that the self storage industry is an extremely competitive industry to advertise in. We were brought in by Safe & Secure Self Storage because they needed to know how and who their advertising dollars were being spent. They were working with a company based out of California that was over-charging and under-delivering. We implemented a strategy to provide a complete redesign and a projected plan of growth and advertising dollar tracking. It’s now 6 months later and they’re packed.