About project
Period: Sep 2019 –
Client: Aastro Roofing Company
Subject: SEM & SEO LOCAL
AASTRO Roofing Company is a roofing company based in Deerfield Beach, Florida, offering roofing services throughout South Florida
Our Task Was
Create a better on-page experience with better calls to action to make it easier for potential customers to convert to leads.
Increase local ranking through Google My Business ranking organically. Decrease cost per click and increase conversion rates through search engine marketing.
Process
Tweak the website to have a better call to action and higher on-page time, allowing consumers to commit to a decision to act.
- Create conversion points on every page necessary
- Research target keywords based on search intent
- Create a remarketing campaign
- Optimize Google & Bing Business Listings
- Build a backlink portfolio through link outreach
- Cut out paid keywords that don’t have an actionable search intent.
Result
Organic rankings increased 300%, and cost per conversion decreased by $50.00
- Organic visitors increased to 7000/Month from 1700/Month
- Cost per conversion decreased to $25.00 from $75.00
- Organically ranked within the top three of the most competitive local keywords
- Leads increased 300-500%
Conclusion
The client was left happy with the results and still uses us from time to time.
