About project
Period: May – Sep 2015
Client: Awesome Online Shop
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Diversified Roofing had a website with a lead form going to another company. It had very few calls to action and apparently was being used by the original developer to sell leads to another company.
Our Task Was
Create a better on-page experience with better calls to action to make it easier for potential customers to convert to leads.
Increase local ranking through Google My Business ranking organically. Decrease cost per click and increase conversion rates through search engine marketing.
Process
Tweak the website to have a better call to action and higher on-page time, allowing consumers to commit to a decision to act.
- Create conversion points on every page necessary
- Research target keywords based on search intent
- Create a remarketing campaign
- Optimize Google & Bing Business Listings
- Build a backlink portfolio through link outreach
- Cut out paid keywords that don’t have an actionable search intent.
- setup call tracking system
- setup conversion tracking
Result
Organic rankings increased 300%, and cost per conversion decreased by $50.00
- Organic visitors increased to 5000/Month from 700/Month
- Cost per conversion decreased to $25.00 from $75.00
- Organically ranked within the top three of the most competitive local keywords
- Leads increased 300-500%
- Business sales increased by 1000%
Conclusion
We still work with them today. We have taken a more active role as a partner who handles most of their IT and all of their marketing needs.
