About project
Period: May – Sep 2015
Client: Public Pricing . Net Fred Defalco
Subject: Local Real Estate Auctioneer Optimization
Fred had absolutely no local optimization or appearance online.
Our Task Was
So we set out to give him a local radius optimization of approximately 14 miles and posted his listings to his Google My Business profile.
Process
Tweak the website to have a better call to action and higher on-page time, allowing consumers to commit to a decision to act.
- Create conversion points on every page necessary
- Research target keywords based on search intent
- Create a remarketing campaign
- Optimize Google & Bing Business Listings
- create 100 business listings to increase citation score
- Build a backlink portfolio through link outreach
Result
Organic rankings increased 300%
- More people showed up to his auctions
- He was able to take on more listings
- Traffic to his website increased
- He became for recognized for auctioning homes.
Conclusion
The client was left happy with the results and still uses us from time to time.

